5 Essential Tips for Cultivating a Niche Ecommerce Business

If you have looked into e-commerce and decided to try your hand at it, you would have figured out by now that the internet is indeed a noisy place. One can get overwhelmed with all the information available online about maintaining a loyal base of customers, changing SEO practices and the ways to stay ahead in the burgeoning e-commerce industry.

 As technology is advancing rapidly, there has also been advancement in ecommerce services and features, such as improved ecommerce order fulfilment and custom APIs.

Although established brands have made their own niche online by implementing state of the art features and services, the new ones are still confused.

If you fall in the latter category, you must be having a tough time trying to figure it all out, determining how to be heard amidst all the noise in the ecommerce market place.

Not to forget, there have been frequent changes in the ecommerce landscape and it doesn’t seem like it will slow down in the coming time either. So, without beating around the bush, let’s get started with the tips that will help you in finding and cultivating a niche ecommerce business for yourself.

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Trending Niche Products in 2018

Firstly, you need to find a product or service that you will be selling online. Again, it can get confusing for you to choose one as there is an array of products ranging from the customised badges to electronic devices and everything in between.

However, if you are one an opportunist and love trying new things then our list of trending niche products may help you choose one or couple of items from it.

There is a huge boom of hip products today that nobody would have thought would actually work previously. A good example of it is the fidget spinner, which sold like hot cakes as soon as it hit the market. Such products are a great way to start your new ecommerce business with differentiation in mind.

 Below are 10 niche products that have started a trend of their own and are receiving great results in sales right now.

  • Healthy Drinks And Food Items On The Go

You’ll be surprised to know how many people are willing to order a variety of smoothies instead of making them on their own. That’s proof that people are ready to pay extra for the convenience. This is especially true for individuals who are particularly health conscious.

Any product that saves time and provides proper nutrition in a hectic schedule is bound to fly off the shelves, providing  the quality and freshness aren’t compromised.

  • Smart Backpacks

There is a major consumer group online that includes digital nomads, entrepreneurs and thought leaders who travel frequently, with all of their necessary items in tow.That’s why there is a growing demand for better backpacks.

We are talking about smart backpacks that come with USB, chargers, Bluetooth accessability and other geeky features that many of us have never ever heard of. The other good thing about these backpacks is that they are stylish and durable, which makes them a premium product by default and one that can make a good profit by selling them online.

  • Personal Planners And Journal Notebooks

Mindfulness is trending and so are classic products that reinstate focus and connection to oneself such as notebooks for handwriting aspirations, ideas or plans. It sounds cliché but journaling is back in style as all sorts of gurus tell their followers to write for 5-10 minutes daily and document their path to success.

If you have artistic skills, you can create your own planner designs and create  your own brand doing so, or import some ready-made notebooks to sell online.

  • Beard Oil

Who would have thought that men would be so into self care! The recent rise of men being more conscious about their grooming has helped the never-seen-before cosmetics and accessories especially for beards come into existence. The customer base is huge and is continuously growing as facial hair is no longer  taboo in offices.

  • Vapes And Accessories

With the prohibition on smoking in public places spreading worldwide, people are turning to the legal alternative. Vapes or electronic cigarettes offer a variety of flavours and the niche is thriving.

  • Fandom Items (T-shirts, mugs etc.)

Wearables for fans have always been cool, plus it has always had a huge open market. Some communities (DIY moms, dog lovers, Feminists, Game of Thrones fans, Star Wars fanatics) are powerful and well-established niche markets that a whole business can cater for.

Now, since you have an idea about what sort of products you can choose from, the next move is to execute your idea and cultivate a niche ecommerce business.

Below are the tips that will help you do so:

Tip #1- Get social

By asking you to get social, we don’t mean that you should start socialising more with people face to face all of a sudden. Instead, we mean that you should activate social media accounts for your new e-commerce venture.

Social media can get tricky for business owners due to the amount of time it requires.  It is no secret that social media success can help strengthen brand awareness and sales, but in order to utilise it properly, you must be consistent with it. Having said that, you don’t have to be on every social media platform to make your presence felt. Try establish a good number of followers on either Instagram or Facebook.  If you don’t have time to manage your social media platforms yourself, there are companies out there and software that can automatically stack tweets and so on for you.

Having a strong social media presence will go a long way in developing a brand following.

Tip #2 -Offer Free Order Shipping

Offering free shipping on your products can be a small way to start building relationships with your target audience. Some e-commerce companies even offer free shipping over a certain purchase amount or on special items. Regardless of your company policy, the value of free shipping is clear to the customer. It entices shoppers to make a purchase as it takes away the worry of not liking the product and it costing them.

Choose a reliable ecommerce order fulfilment service provider that will help you in delivering your products safely and quickly to your customers, boosting the level of customer satisfaction.

Tip #3-Share Customer Photos

With e-commerce platforms, customers can’t touch and feel the products. Instead, they rely on reviews or photos to make sure that they’re buying the right product. For this reason, it’s important to share customer experiences and photos on social media and on your product site. Keep in mind that potential customers want to see real people using your products.

Sharing photos will also allow your existing customers to feel like they’re the very fabric of your brand. If potential customers can see pictures on your website, they will feel more inclined to recommend your online store to their friends and family.

Tip #4- Outsource

As business owners, you may sometimes feel that you have to take care of everything at once. It may be true to an extent, but you don’t have to do everything all by yourself. Outsourcing work is crucial for long-term success. You don’t have to excel at everything as you will already prove yourself to be a quality project manager by setting up and running your very own online store.

However, if there’s something you’re not good at, seek help from others. Whether it’s advertising, web designing, or order fulfilment, know when to outsource so that you don’t burn out multitasking and can focus on what you do best.

Tip #5- Work On Feedback

Once your niche e-commerce business is up and running, your focus should be on working on the feedback you receive. It is one thing that will never stop being useful and works in favour of the business by helping it improve its services and features.

Your customers are the reflection of the stature of your business and therefore you should find out what they want from you and act on it.

Several ecommerce platforms have a feature or plug-in that enables them to collect and display customer reviews. You can even find online apps that can help integrate customer testimonials on your product pages. Useful questionnaire tools such as SurveyAnyPlace and Typeform can also come handy to assess customer perspective and needs.

Customer feedback is no less than a gold mine for your business as it tells you how you can shape your brand and marketing. Do your existing customers like your ads? Are potential customers approaching you with questions after visiting your site? At which spot are you losing people in your sales funnel?

Finding answers to these through useful feedback, you’ll be able to adjust or implement changes in a way that your customers will be pleased with.

Use these aforementioned tips and you will be in a better position to cultivate a niche brand on an ecommerce platform whose sales will speak volumes about your success.

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