SEO, as we all know, plays an important role in boosting up website’s traffic and increasing the rank of the website in the search engine result pages.
But what happens sometimes is, our strategies no longer work and we don’t find the volume or relevance of people to read our posts. The keywords and phrases that we used have gotten dusty and this is because of the algorithm that changes anytime.
Hence, to cope up with such problems, there’s a mathematical process and an algorithmic term called Latent Semantic Indexing.
Latent Semantic Indexing (LSI)
LSI can either be defined as a mathematical process or an algorithmic concept used to determine the relationship between the text and the concept in a content.
When you’re searching for a certain thing, you are supposed to be specific about that particular thing. Because while searching, LSI algorithm looks for all the integral terms used in the text so that it can establish its actual meaning in relation to the keywords used.
Benefits of Using LSI Keywords
LSI keywords have a number of benefits for SEO. Some of them are explained below:
- Prevents your content from getting labeled as spam in the sight of search engines.
- Reduces your bounce rates by preventing your website from ranking for the wrong terms.
- Increases on-page time spent by visitors by retaining them with the originality of the content.
- Improves your search engine ranking.
- With more ranking, your website gets more click-through rates and hence improved blog authority.
- Increases sales.
Hence, one of the best ways to boost your SEO strategy is to find quality keywords. LSI keywords will help with it. Let’s see how.
Four Ways to find LSI keywords
Google search is considered as one of the easiest ways to find LSI keywords. Just enter the desired text or keyword in the Google search bar and you will get to see all the related search terms and phrases. For example, I searched for the term “Latent semantic indexing” and the search of the keyword provided various results.
Now, if you go down on scrolling you will find a section entitled as “Searches related to” your desired query:
Hence, you can begin with using the list of keywords for potential LSI keywords as it unveils all the links Google is associated with. The best part of this kind of search is that it’s 100% free.
SEMRush Keyword Research Tool
Although SEMRush provides a number of tools for finding valuable keywords and phrases, the best one is the “Keyword Research” tool. You can simply start by entering the desired keyword in the search bar and by clicking “Try it”.
After clicking try it, you’ll be driven to a page with an overview of your desired search. There you can look for related keywords and phrase match keywords as shown below:
On this page, you can click on “View full report”. Once you clicked on, you would be able to see thousands of searches related to that particular search.
Google Keyword Planner
Perhaps one of the best methods of all. But you can only use the Keyword Planner Tool if you have access to Google AdWords. Within AdWords, the feature is absolutely free-to-use.
Apart from this, it will also help you to get your PPC campaign off to a running start.
LSI Keyword Generator
Another free tool especially designed for finding long-tail and LSI keywords. All you need to do is to just enter the keyword in the search bar and click on generate. It will generate a list of LSI keywords. Here is the list of search generated for latent semantic indexing.
How to Select the Best LSI Keywords?
When you have a big list of potential keywords generated for your search it becomes very difficult to decide which keyword will result best. Of course, you can’t use all of them. Here are few ways to choose the best LSI keywords.
- Understand these three kinds of intents
Your LSI keywords must help answer questions that user might have about your primary keyword, so you need to find out the queries your target audience is putting into Google to find your content.
- Informational intent: Finding information on a subject. For example, what is latent semantic indexing?
- Navigational intent: Finding specifics about a subject. For example, what are the best LSI keywords?
- Transactional intent: Finding a way to purchase something or a subject. For example, if best LSI keywords can be purchased or any purchase queries related to it.
- Pick words that add context
The keywords that you choose should add value to your content which means the LSI keywords should be highly relevant. But how will you find it?
The best way to not to overstuff your content with the LSI keywords and choosing the best LSI keywords should be to reread your content once the keywords are added. Also, write your content in your own way and make it sound natural. If it doesn’t sound natural, just leave it out.
- Understand that LSI is only part of an effective SEO strategy
The name may be very big but you need to understand that LSI is just a part of an effective SEO strategy. Alone, it can’t make SEO a boom but relevant backlinks, relevant alt tags etc. are also important things to make an SEO strategy effective.