If you run a business in Burnley whether at home or at a premise, you stand to gain by marketing your products and services online. Most of the people in Burnley shop and buy products on the internet. An online presence is a sure way of capturing the right audience and increasing your sales volumes. Here are a few things you should keep in mind when hiring a web design Burnley company to design your website.
Get a Simple but Captivating Website
Content should be arranged in such a way that is clear to the readers who visit the site. The reader’s interest when he or she visits a website is only a few seconds. Within this time, you must give them a reason to read on. Work with WordPress experts to use a template that personifies your brand, gives the intended message, is easy to navigate and loads fast. Ensure that each portion of the content is presented on its own so that it is clear and digestible.
Do You Go for Off the Shelf Designs or a Bespoke Design?
Bespoke websites are made to order websites where everything is built from scratch. Then, sit down with a web designer and tell them about your goods and services, your corporate identity and your choice of website colours. Off-the-shelf designs are template-based websites that offer a limited leeway for customisation.
You can go for a bespoke website if you are looking for a highly customised site. It may take time to build and might be a little expensive than a template-based site. The template-based site can be created in a short time and is cheap but lacks the kind of customisation flexibility that you may need for your brand.
SEO will Get You Organic Traffic
SEO is a set of tactics that improve your visibility on the search engines. Experienced SEO Burnley experts can help you rank on some of the competitive keywords in the area. However, SEO is a continuous activity that needs regular updates. In addition to SEO, consider content marketing and marketing your services on social media. The choice of social media platforms depends on your products and targeted audience.
It is also advisable to consider running an online and offline campaign to create awareness among your target audience and increase traffic to your site. That said, you are better of hiring a full service creative marketing agency based in Burnley to help in promoting your brand and increasing traffic to the site.